悍马时尚手机 presentation.ppt

WEARABE TECHNOLOGY - phone chain - REAL function no loss, no theft, easy accessible,.. Recognizable Icon Respond to real needs of Levi’s customers LS01, the original A new way of wearing your mobile ! Appendices Estimation of the segmented market on horizon 2011 Total market 1.230M Mass [0-500€] – 140.4M = 60% “Masstige” [500-1000€] – 67.9M = 29% New Segments 19% Multi functionSegment 81% CDM 20% = 46M OEM 80% Total new segments 234M (19%) CDM = 21.1M OEM = 119.3M CDM = 33.9M OEM = 33.9M Prestige [1000-3000€] – 23.4M = 10% CDM = 16.4M OEM = 7M Exclusive [3000€ ] – 2.3M = 1% CDM = 2.3M Source: ARC Chart – The new age of handset customization (August 2006) ARC Chart - Fashion and Style in the Mobile Handset Industry (June 2005) ModeLabs estimation of the segmented market Total new segments / price from 0 to 3000€ Estimation of market segments By the year 2011 * Modelabs Group Our market ModeLabs Group: Customized Design Manufacturer Activities Future prospects Appendices Summary Our market Progressive shiftof value perceived by consumer Performance Time Techological Innovation Technological innovation exceeds utility of the average user Utility Style Consumers look for handsets adapted to their lifestyles and that reflect their identity (“Show me your mobile and I’ll tell you who you are”) Design for real People todays lifestyles Style Sport / waterproof Business Fashion Music Sport From technology to utility style Source: ModeLabs, Arc Group, ArcChart In 2006, truly branded lifestyle mobiles accounted for 0.5% of the global handset market (900M units) By 2011, 234 million branded lifestyle handsets will be shipped, accounting for about 19% of the global market (1 000M units) From a technology-driven market to a consumer-driven market ….The question is not ??If mobile phones will evolve in full branding market?? …. The question is ??who and how to succeed?? ModeLabs Group Customized Design Manufacturer Founded in 1996 and listed in 2006 on