一汽大众2009奥迪营销竞赛赛事说明.pdfVIP

2009奥迪营销竞赛赛事说明 2009 Audi Marketing Competition Introduction 一、赛事前言部分/ Preface 二、赛事概述部分/ Introduction 三、竞赛阶段/ Competition process 四、终评阶段/ Evaluation 五、附件/ Enclosure FH 2 赛事前言部分Preface 赛事背景Background ► 高端汽车市场竞争日益激烈。各竞争品牌对于终端市场的营销工作正逐步加强； The competition in High -end automotive market is increasingly fierce. Each competitive brand is gradually strengthened for the marketing of terminal market. ► 因各地市场特点及消费观念不同，限制大规模营销活动的全面性与实效性； Due to the characteristics and consumer concept of each market is different, it restrict comprehensiveness and effectiveness of large-scale marketing activities. ► 区域及终端营销活动能力的提升，将有助第一时间抢得市场先机，从而提高产品利润回报； The promotion of the region and terminal market activities’ marketing ability will contribute to grab the market chance at the A moment to improve profits. ► 全面提升市场营销能力，是厂家及经销商谋求自身生存与发展的重要策略和根本途径； Enhance the marketing ability is the key strategy and root approach for survial and development of manufactures and dealers. FH 3 赛事前言部分Preface 赛事目的 Proposal ►通过赛事将厂家、区域及经销商紧密的联系起来，带动并树立正确的终端市场营销活动意识； Bound up manufactures, region and dealers together, drive and set the right marketing consciousness of terminal market. ►借此赛事契机，使奥迪全国市场营销人员共同参与其中，共同塑造奥迪进取市场观念； Opportunity to take this event , the Audi domestic marketing staff participate together, shape the concept of Audi ahead market. ►营销竞赛将进一步提升区域及经销商的市场营销能力，从而在未来获取更大的市场利润回报； Improve region and dealers’ marketing ability further to get more profit in the future. ►为全国经销商搭建一个互相交流的平台，培育市场导向意识，提升市场营销理念； Build a communication plate for national dealers, cultivate market orientation and improve marketing concept. ►通过竞赛激励方式，引导区域与经销商进行具有市场实效性的营销活动，进而激发市场开拓潜能； Guide the region and dealers to effective marketing activities through contest incentives, thereby stimulating