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中国2010年零售业市场报告
LI FUNG RESEARCH CENTRE
China Distribution Trading Issue 66 June 2010
China’s retail sector update, 2010
IN THIS ISSUE : Overview
• China’s real retail sales growth hit 16.9% in 2009; in the first five
months of 2010, total retail sales climbed nominally by 18.2% to 6.03
I. Overview 2
trillion yuan.
• Retail sales are primarily urban-driven; rural retail sales registered
II. Competitive landscape 10
slightly stronger growth in 2009.
• Inland regions are expected to continue better growth momentum.
III. Latest developments 20
• Recovering consumer confidence bodes well for China’s retail sector.
• Both urban and rural households income demonstrate stronger real
growth in 2009.
• China is now the second largest luxury market in the world.
• The government has launched a series of measures to boost
consumption.
Competitive landscape
• Top 100 retailers accounted for around one-tenth of total market share
in 2009; sales growth was the slowest in a decade.
• Multi-fo
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