微软必应Bing与AdCenter平台概览ppt.pptxVIP

微软必应Bing与AdCenter平台概览;议题;关于必应 Bing;;;;;我们的目标;分类的结果;最好的结果 – 有一些确定;最好的结果 – 比较确定;超好的结果 – 很确定;演 示;必应Bing API: 扩大你的网站潜力;;哪些合作伙伴在使用必应Bing API;演 示;Introduction to adCenter;World Wide Online Ad Market Sizing, FY07 – FY13;21;Who are the parties involved in the Ad Ecosystem?;Who are the parties involved in the Ad Ecosystem?;Who are the parties involved in the Ad Ecosystem?;Who are the parties involved in the Ad Ecosystem?;Who are the parties involved in the Ad Ecosystem?;Who are the parties involved in the Ad Ecosystem?;Types of Ads for Sale;;“Banner Ads” “Rich Media”;Ad Types Online Display Search Content Local / Mobile Offline Print TV / Radio (mostly) Newspaper;;Types of Ads for Sale;How do Advertisers pay for ads?;What is a Click worth?;What is a Click worth?;What is a Click worth?;What is a Click worth?;A Day in the Life of a ClickA Data Flow Perspective;;CM;Customer Mgmt;;Cust;Valid Clicks;Whats in a Log?;;[ Pub Acct, Adv Acct, Order, AdUnit, Medium];;;Keyword Extraction;Expansion “car” from different angles ;Keyword Monetization, Performance and Traffic;Keyword Demographics ;Geography;Keyword Commercial Intension;Demo – adCenter Keyword Services Platform;如何开始…;参考资源;专家问答区 (F4)本课程结束后，我将在接下来的70分钟内于4层专家问答区与您交流答疑;疑问和解答