中国市场的创新-5C.pdf

Innovation Models in China [ The 5C™ of Innovation ] Benjamin Joffe, CEO | Plus Eight Star | Beijing, 2009.06 Benjamin Joffe 4 years 1 year 4 years Innovation Arbitrage China | Japan | Korea +8* and Me – Worked in mobile SNS in Japan in 2003 • With avatars, virtual goods and GPS! – Advise leading companies worldwide • MIH (China/S.Africa | Largest shareholder of Tencent) • DeNA (Japan | Mobile Game Town) • IMVU (US | 3D chat / virtual world) – First commercial report on Tencent “Inside QQ” – Work with China-based 3D social gaming startup – Co-Founded Mobile Monday in Beijing Here is the plan 1 Exogenous innovation 2 .What is innovation? 3 .The 5C™ of Innovation 4 .Some things we think are cool 5 .What if all this was irrelevant? 1 Exogenous Innovation When was it invented? Europe Gutemberg | ~1450 Korea Metal | ~1230 China Wooden | ~1040 Who came first? Where do you get inspiration from? Innovations are bound to happen 2 What is innovation? Technology? e.g. LAMP stack (Linux / Apache / MySQL / PHP) + HTML / Flash / AJAX… Largely commoditized… Makes money? Tons of users? Most start with zero (is innovation a popular vote?) Speak English? Some things Some things going on going on here here A