哈佛课程-facebook启示录10 Million in 10 Weeks.ppt

10 Million in 10 WeeksWhat Stanford Learned Building Facebook Apps(Stanford CS377W, Fall 2007) Dave McClure Digital Leadership Summit 5/13/08 Master of 500 Hats? Developer Entrepreneur Ultimate Frisbee Player PayPal Mafia Fan of Microfinance Startup Advisor / Angel Internet Marketing Tech Blogger Conference Organizer Social Network Addict Stanford Lecturer Startup Metrics A Stanford Class on Facebook?!? (who let you guys escape from the funny farm?) In The Beginning… (Summer 2007) BJ Dave had lunch at O’Reilly Foo Camp Brainstormed teaching a new Stanford course about applying metrics to app design, product mgmt mktg Facebook Platform had conveniently just launched “Hey: why don’t we use Facebook as a ‘petri dish’ for the lab work, and see what students come up with? ... ...120 showed up 7 person teaching team(2 instructors, 3 TAs, 2 coaches)75 students (25 teams of 3)Over 50 apps created Team Effort Stanford University 2 Instructors: BJ Fogg Dave McClure 3 Student TAs: Dan, Rob, Greg 2 Team Coaches: Yee (Slide), Jia (RockYou) Industry Support: Facebook, Google, MySpace, Joyent, Amazon, SocialMedia, etc Outside Speakers: platforms, app developers, startups, angels, VCs, Stanford alumni Press: WSJ, NYT, Fortune, SF Chronicle, San Jose Mercury, TechCrunch, VentureBeat, GigaOm, etc Community Support Cheerleading ? Every class was exciting and surprising Students drove us forward Students come together outside of class... So, What Happened? Initial Success!!! Success Stories ? BayCHI Student Presentation Final Expo in December 2007500+ people show up ? What Did We Learn? Learnings from Stanfords FB Course #1. Its never too late to create a winning app When we launched course, over 6000 Facebook apps existed. 10 weeks later, our students had 6 apps in the top 100 Learnings from Stanfords FB Course #2. Simplicity clarity are key to app success Apps need to be easily understood (value prop) Apps need to be easy to use The wrong direction: Clever