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Abstract Working as an indispensable and natural part of language, euphemism has long been arousing wide interest. Researches made by linguists and scholars cover different angles, including linguistics, pragmatics, and inter-cultural study and so on. However, traditional researches on euphemism mostly focused on the linguistic characteristics, seldom on the pragmatic motivation, and rarely on the application in specific fields. For this reason, the paper attempts to discuss the application of euphemism in English teaching guided by some pragmatic principles. Based on the study of definition,