关于我国发展旅游购物的思考.docVIP

关于我国发展旅游购物的思考 摘 要： 旅游购物是旅游经济中最活跃、最具潜力的要素，繁荣的旅游购物业对地方经济和国家旅游收入的增长具有重要的意义。但由于受传统旅游业经营模式的影响，加之对旅游购物业发展认识不足，从而导致我国旅游购业的发展落后于其他国家。虽然近年来旅游业在国民经济中的地位不断提升，但我国旅游购物在发展中出现了商品雷同、商品质量差、品牌产品缺乏、设施不齐全、购物市场失序等不少问题，制约着我国旅游经济的发展。本文通过对旅游购物中存在的问题及从认识不到位、意识淡薄、信息不对称、研发人才缺乏等问题产生的原因进行一系列地分析，从旅游购物资源开发的认识、市场机制、信息渠道、品牌战略、宣传、开发旅游商品、营造购物环境、培养高层人才八个方面提出了发展我国旅游购物的对策。 关键词: 旅游购物；问题；对策；旅游业 Thinking of the development of tourism shopping in China Abstract : Tourism shopping is the most active in the tourism economy, the most potential elements, and prosperous tourism industry to the local economy and the growth of national income from tourism is of great significance. However, due to the traditional business model the impact of tourism, coupled with the development of the tourism industry to insufficient understanding, leading to purchase Chinas tourism industry lags behind other developing countries. Although tourism in the national economy in recent years the status of continuous improvement, but Chinas tourist shopping in the development of a similar goods, goods of poor quality, lack of brand name products, facilities are not complete, shopping disorder, and so many problems in the market, constraining Chinas tourism economic development. Based on tourist shopping in the understanding of the problems and not in place, have a weak sense, asymmetric information, research and development personnel issues such as the lack of reasons for a series of analyses, from the tourism resources to the development of awareness of market mechanisms, information Channels, brand strategy, advocacy, the development of tourism products, and create a shopping environment and cultivating high-level personnel of the eight aspects of the development of tourism shopping options.  Key words : Tourism shopping; Issue； countermeasures; tourism 前言 旅游购物是整个旅游经济六要素(吃、住、行、游、购、娱) 中最活跃的因素,发展潜力很大。参照国内外学者对这一问题的研究成果，旅游购物是指旅游者在准备阶段和旅游过程中购买各种实物商品的经济的文化的