市场营销 英语 小论文7P.docVIP

Table of Contents Introduction………………………………………………………………1 Chapter I Marketing Mix…………………………………………………2 I. Definitions of Marketing Mix …………………………………………2 II. How the marketing mix meets the market’s needs and requirements...2 Chapter II Explain the various elements of the marketing mix in Mal-mart………………………………………………………………….2 I. Product…………………………………………………………………3 II. Price…………………………………………………………………...3 III.Promotion……………………………………………………………..4 IV. Place…………………………………………………………….........5 V.People………………………………………………………………….5 VI. Physical evidence………………………………………………….....6 VII. Process………………………………………………………………7 Conclusion……………………………………………………………..…9 Bibliographies…………………………………………………………...10 Introduction In this thesis, the first part mainly introduces the definition of marketing and how to meet the market demand and requirements. The second part introduces the definition of 7p, and introduces how to use the 7p Wal-Mart Store Inc. The following is the introduction of Wal-Mart Store Inc. Wal-Mart is an American multinational retailer. It’s headquartered in Bentonville, Arkansas. It is the worlds largest companies. It is the worlds largest private employer, employees more than two million and it is the worlds largest retailer. Wal-Mart is still a family business; its holding human Walton family owns 48% equity interest in Wal-Mart .In 2009 net profit of $ 25.8 billion. Chapter I Marketing Mix 1. Definitions of Marketing Mix The marketing mix is one of the most basic concept in marketing, refers to the enterprise to determine the best combination of controllable marketing factors according to the needs of customers. 2. How the marketing mix meets the market’s needs and requirements Wal-mart proposed to help customers save every penny, the purpose, to achieve the cheapest price commitment, Wal-mart also provides new enjoy superior service to customers. The company has consistently adhered to one upmanship services, staff out of the ordinary principle. Into Wal-mart, the customer will be