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学号：3XXXXXXXX 广告英语中双关语的 应用及其语用原则 学 院 名 称： 系科（专业： 英语 年 级 班 别： 08级(1)班 姓 名： 王 指 导 教 师： 2011 年 月空一行 Applications and Pragmatic Principles of Puns in Advertising English 空一行 Abstract This thesis is based on the studies of second language acquisition and many current motivation theories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keywords: college English education; gender differences; teaching by gender; gender equality 空一行 摘要 本文是以第二语言习得研究的理论为基础，并综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ……………………………………………………………………………………. 关键词：高校英语教育；性别差异；因性施教；性别平等 空一行 1. Introduction With the development of global economy, advertisements have been infiltrating through every field of the society and have become one of the essential parts in people’s life. As a specific part of advertisements, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselves surrounded by various advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs and radio broadcast; etc.” (王燕希 32) Advertising English, as an applied language, has its own linguistic style . . . . . . . . . . . .