影响家电连锁企业门店选址因素的实证分析-atlantispress.pdfVIP

International Conference on Education, Management and Computer Science (ICEMC 2016) Empirical Analysis on the Factors Affecting the Location of Household Appliance Chain Store Congyang Shi School of Economics Shanghai University Shanghai 200444, P.R. China shicongyang@ Keywords: Household appliances industry; Selection of enterprises location; Factors; Empirical analysis Abstract. Since joining the WTO, Chinas growing openness of the retail sector, and before the end of 2004, China phased out of restrictions on foreign investment in the retail business area, the number of shares and other aspects. Rapid development of home appliance chain enterprises are extremely stunning. How to choose the address targeted retail stores, retail outlets so that every building construction investment marginal revenue can be maximization is one of the most important issue that must be considered by appliance chain enterprises. This paper analyzes the urban location factors for the home appliance chain store location of impact, and use Suning as example to do the empirical analysis, the factors affecting the household electrical appliance enterprise sare traffic store location, population size, wage levels, education levels, real estate and market capacity and activity. Finally some suggestions are given to household electrical appliance enterprises in regional site choosing. 影响家电连锁企业门店选址因素的实证分析 施从炀 上海大学 经济学院，中国 上海 200444 shicongyang@ 摘要：我国在加入世贸组织以后不断扩大零售领域的对外开放程度，并在2004 年年末之