毕业论文_供应链管理中信息共享的博弈分析.pdfVIP

四川大学2002级管理科学本科毕业论文 供应链管理中信息共享的博弈分析 供应链管理中信息共享的博弈分析 学生：朱敏茹 指导老师：汪贤裕 摘要：针对供应链中制造商与销售商之间需求信息掌握的不对称性，从保证供应链整 体利益的角度出发，建立了实现信息共享与合作伙伴关系的博弈模型，设计了实现信息共 享的监督、激励机制。先介绍了供应链管理的概念、特征等，简要分析了共享需求信息前 后各自的期望利润及整个供应链的利润变化情况。得出了信息共享能增加供应链整体利润 的结论。再运用委托－代理模型，提出了制造商与销售商合作、共享信息的监督激励机制， 并对模型求解结果做了进一步分析。再将委托－代理模型推广到多阶段的情况讨论。最后 综合前面几种模型的讨论、分析供应链管理中实现信息共享的博弈过程。说明供应链管理 中信息共享的实现是长期多阶段的博弈过程。要站在长远、全局角度来考虑，才能通过实 现信息共享维持供应链长期稳定的发展，只追求短期利益的行为在供应链管理中是不可取 的。 关键词：供应链管理；信息共享；牛鞭效应；委托－代理 Abstract Abstract AAbbssttrraacctt ：Focusing on the demand information that manufacturer and tradesman hold is dissymmetry, and considering the benefit of the whole supply chain, a game theory model is established to actualize information sharing. Also a monitor and incentive mechanism to actualize informationsharing isdesigned. First introduce theconception and character of supply chain management. Then briefly analyze change of the expected profit and the profit of the whole supply chain after sharing demand information. And educe the conclusion that profit of the whole supply chain can increase by sharing information. Put forward monitor-incentive mechanism for cooperation of manufacturer and tradesman and sharing information by using principal-agent model, then analyze outcome of the model. In succession, discuss it by extending the principal-agentmodel to multistage circs. In theend, colligate thefrontdiscussion aboutthe model toanalyze thegame theory process of actualizing informationsharing insupply chain management. It shows that it is a long period and multistage game process to actualize information sharing in supply chain. Just considering the problem on the side of the long-term benefit and the all and the one, you can maintain a long period and steady supply chain by actualizing information sharing. It is not a saving behavior to pursue only short term benefit in supplychinmanagem