工业设计设计论文之：情感的多样化与设计.docVIP

The Multiple Factors of Emotion and Design 原文 Felling of self Memories reflect our life experiences．They remind us of families and friends，of experiences and accomplishments．They also serve to rein—force how we view ourselves．Our self-image plays a more important role in our lives than we like to admit．Even those who deny any interest in how others view them actually do care．if only by making sure that everyone else understands that they don’t．The way we dress and behave，the material objects we possess，jewelry and watches，cars and homes，all are public expressions of our selves． The concept of self appears to be a fundamental human attribute．It is difficult to imagine how it could be otherwise，given what we know of the mechanisms of mind and the roles that emotion play．The concept is deeply rooted in the reflective level of the brain and highly dependent upon cultural norms，It is，therefore，difficult to deal with in design． In psychology, the study of the self has become a big industry, with books，societies，journals，and conferences．But“self”is a complex concept：It is culturally specific．Thus，Eastern and Western notions of self vary considerably, with the West placing more emphasis on the individual，the East on the group．Americans tend to want to excel as individuals，whereas Japanese wish to be good members of their groups and for others to be satisfied with their contributions．But even these characterizations are too broad and oversimplified．In fact，on the whole，people behave very similarly, given the same situation．It is culture that presents US with different situations．Thus，Asian culture are more likely to establish a sharing，group attitude than are the cultures of Europe and the Americas，where individualistic situations are more common，But put Asians in an individualistic situation and Europeans or Americans in a social，sharing situation，and their behaviors are remarkably similar．