普华永道——final proposal 020422.pptVIP

SRF Limited: Final Proposal For SRF Limited Internal Review Only China Market Study Final proposal April 12 2002 SRF Limited * Background SRF Limited (SRF) is planning to expand its business and capture a share of the refrigerants’ (HCFC /Refrigerant 22, HFC/Refrigerant 134a) market in China and it also plans to acquire or form a business alliance with a local manufacturer / distributor. To achieve this objective, SRF realizes that it must have an adequate understanding and assessment of the Chinese refrigerants’ market. Consequently, SRF has met with PwC market research team in Shanghai and now has requested a proposal from PwC. Based on our understanding of SRF’s objectives and meeting with SRF management team, we have finalized the proposal. * Overall Objectives To help SRF assess current and near future conditions and dynamics in China’s refrigerant market in regard to the following: Potential market size / demand Market segments Main customers Competitive landscape Distribution structure Macro economics / trends Identify a shortlist of companies for SRF’s acquisition and business alliance purposes in China * Focus Subjects Potential Market Size / Demand Market size over the 5 years Key market features / drivers Current / future demand / supply Market Segments Market size by segment Prices patterns Quality of different brands Packaging preference Credit terms Main Customers Who are the key buyers What they buy Where they make purchases Key buying factors Customer satisfaction Competitive Landscape Capacity and market share Distribution structure Strengthens and weakness Future plans Manufacturing costs and margins According to the requests from SRF, we will concentrate on the following, but this will not preclude possible gathering of other relevant market important to SRF when time and budget permit * Focus Subjects (continued) According to the requests from SRF, we will concentrate on