运营商IPTV策略分析.pdfVIP

Successful IPTV Strategies and Benefits for Telcos Devid Gubiani Vice President and CTO Marconi Asia Pacific © 2004. The Copyright in this document belongs to Marconi Corporation plc and no part of this document should be used or copied without their prior written permission. Agenda 1.Broadband and IPTV- an update 2. Successful IPTV Business Model: Fastweb 3. Key Technology Considerations 4. Summary 2 Marconi’s View of the Access Market (I) Worldwide Broadband Markets show similar trends Worldwide DSL-shipments 90 80 70 s e 60 n i l 50 n o 40 i l l i 30 M 20 10 0 2002 2003 2004 2005 2006 2007 Sources – Marconi, Point Topic and ADL The number of broadband subscriptions worldwide has grown from10 million to 150 million between 2000 and 2004. Differences in regulatory, government, industry, competition and infrastructure cause large variance of broadband penetration across regions. On the surface this is good news… Unfortunately, SPs are struggling to make broadband profitable 3 Marconi’s View of the Access Market (II) Main IPTV and Access Market Trends Updates 2004-2005 Tremendous growth in Bro