外语文献综述报告.docVIP

Literature Review Report ——Research on the Coordination of Fashion Clothing Dual-channel Supply Chain Introduction Internet is the greatest revolution in the 20th century. Not only changes peoples social contact、manner of working and lifestyles, but also it changes the model of production .With the help of internet technology, e-commerce develops a rapid growth. The seller can make use of network to display products by the ways of images, video, and character. The buyer can make use of network to take comparison of several products, choosing products in the highest utility value. After making the decision, consumers using online payment software to buy the products. Consumers receive products by express delivery. Then the process of purchase is completed. In this process, Consumers dont have to choose products face to face. Consumers can save time cost and travel cost、improve the convenience、expand the scope of the products to choose. This is the network marketing channel. With the rapid development of information technology, the network is making more and more influence on the people. With the development and application of the Internet, e-commerce is booming as a new business model. No matter from the perspective of enterprises own development or from the perspective of meeting customer needs, the implementation of the dual-channel strategy is a must for enterprises to compete and survive. The enterprises of the implementation of double channel model, success beyond count. Many enterprises has explored the method to ease the conflict between electronic channels and traditional channels, and take a series of effective measures to achieve coordination and balance between channels, such as Estee Lauder Co, IBM, CISCO and Nike. It not only improves the market share and penetration, but also provides a successful example for the new value transfer mode brought by the electronic commerce. However, the introduction of electronic channels will bring a series of problems.