城乡家庭中学生服装消费差异分析--以Z市中学为例.pdfVIP

实证调研 城乡家庭中学生服装消费差异分析 Z ——以 市中学为例 钟青青 （湖南省张家界市桑植县第一中学 湖南·张家界 427100 ） 摘 要 同一所学校的来自城乡家庭的中学生在服装消费水平、在服装品牌消费、在追求服装时尚、在选择购买服装 场所等方面都存在明显差异。这种差异会在中学生群体中产生不健康的服装消费心理。不健康的服装消费心理会影 响中学生的人格成长和学业成绩。学校统一制服，不仅利于消除中学生不健康的服装消费心理和形成良好的服装消 费方式，而且利于中学生专心学业，养成超凡脱俗的、平等待人的人格。 关键词 城乡家庭 中学生服装消费 服装消费差异 G635.5 A 中图分类号： 文献标识码： Differences between Urban and Rural Students Costume Consumption ——A Case Study of Z City Middle School ZHONG Qingqing (Zhangjiajie Sangzhi No. 1 Middle School, Zhangjiajie, Hunan 427100) Abstract The students from the same school of urban and rural households in clothing consumption levels, consumer bran- ds in apparel, in the pursuit of fashion apparel, choose to buy clothes in places and there are obvious differences. This differ- ence will produce unhealthy clothing consumer psychology in high school students groups. Clothing consumption of un- healthy personality psychology Students will affect growth and academic performance. School uniforms, high school stu- dents not only help eliminate unhealthy clothing consumer psychology and form a good clothing consumption; but also helps high school students to concentrate on their studies, develop vulgarity, equal treatment of personality. Key words urban and rural family; students clothing consumption; differences of consumption 同一所学校的中学生，因各自家庭的经济收入状况不同， 研究，常常穿不一样的衣服能产生使那些常见面的人增强对 其服装消费能力有较大差别。笔者以“品牌服装消费”、“追求 你的印象。所以，大凡有一定货币支出能力的人，都愿意添置 52.3% 服装时尚”、“服装消费支出”、“选择服装购买场所”等四个分 新服装。调查发现， 的来自城市家庭的中学生都