浅析礼貌原则在商务信函中的应用Application of Politeness Principle in Business Letter.docxVIP

浅析礼貌原则在商务信函中的应用Application of Politeness Principle inBusiness LetterAbstract: Today, politeness principle is more and more important in business, and business letter is indispensable in international trade. Thecharacteristics and requirements of the language of business letter have its unique form. And the writing forms and methods of business letter writing are become more and more important. This passagebased on previous studies of politeness principle, analyzed the characteristic and the role of politeness principle in business letter. For politeness principle can be paid special attention in business letter writing. Key words:business letter; politeness principle; characteristic; role摘要：礼貌原则在如今商务交流中越来越重要，而商务信函也在国际贸易中占据举足轻重的位置，本文结合前人研究成果，浅析礼貌原则在商务信函中的应用特点和作用，帮助人们加强商务信函写作时对礼貌原则的重视关键词：商务信函；礼貌原则；特点；作用Outline：1. Introduction2. Literature review2.1 The concept of “politeness principle”2.2 The previous studies of politeness principle in business letter3. The analysis of the usage of politeness principle3.1 The linguistic feature of politeness used in business letter3.1.1 The characteristics of personal pronoun 3.1.2 The usage of modal verb 3.1.3 The usage of tense 3.2 The assortment of politeness principle3.2.1 Application of clarity principle in business letter3.2.2 Application of correctness principle in business letter3.2.3 Application of completeness principle in business letter3.3 The maxim of politeness principle3.3.1 The usage of agreement maxim in business letter3.3.2 The usage of sympathy maxim in business letter3.3.3 The usage of appreciationmaxim and modesty maxim in business letter4. The role of politeness principle in business letter4.1 The positive effect of principle in business letter4.2 Thenegative effect of principle in business letter5. Conclusion1. IntroductionWith the development of the global economy, business letter has played an important role in modern international trade. Business letter has its own unique characteristics and requirements in t