麦当劳的文化及其在中国发展的影响 McDonald’s Culture and Its Influence on Its Development in China.doc

McDonald’s Culture and Its Influence on Its Development in China 麦当劳的文化及其在中国发展的影响Abstract The definition of culture is rich and colorful. It includes literature, art, music, history, or religious beliefs, traditions and customs. And food culture, which is a part of the customs, can reflect a country’s culture in a certain sense. We found that as one of the largest food retailers in the world, McDonald’s culture reflects the essence of American culture. Bing a miniature of American culture, McDonald’s carries with it 3 features, namely, aggressiveness, integration and equality, which are also prominent in the American culture. Tracing back to American history, brave Americans in the creation of innovative and pioneering spirit is embodied in the movement. In addition, the early Americans behind Europe, and they also desire to promote their material wealth to conquer new lands. This is caused by two aggressive American nation. As a big country of immigrants, American culture is a multi-ethnic integration. US history independence revolution in the people for freedom, equality has played an important role. The concept of equality increasingly popular. McDonald’s culture is reflected in the concept of equality provided in the garden of the world provide a consistent service. McDonald’s in China’s development also reflects the fact that more than three features. He opened 3,200 outlets in China and learn Chinese traditional culture and realizing the localization business. Key Words: McDonald’s; aggressiveness; integration; equality ? Contents Chapter 1 The Definition of Mc Donald’s Culture………………………………………………..……5 Chapter 2 Characters of American Culture Reflected in McDonald’s…………………..……………5 1. Aggressiveness………………………………………………………………………….…………5 2. Integration …………………………………………………………………………...……………8 3. Equality……………………………………………………………………………...……………10 Chapter3 The development of McDonald’s culture in China…………………………………………12 1: McDonald’s development in China………………………………………………