小微企业电子商务应用问题研究 —基于ATM框架的沈阳地区企业调查.pdfVIP

E-Commerce Letters 电子商务评论, 2017, 6(2), 11-18 Published Online May 2017 in Hans. /journal/ecl /10.12677/ecl.2017.62002 The Status and Analysis of E-Commerce in Chinese Small and Micro Businesses —Enterprises Survey in Shenyang Region Based on TAM Frame 1 1 2 2 Jiangyu Li , Li Wei , Yong Feng , Lili Song 1 Business School, Beijing Normal University, Beijing 2 College of information, Liaoning University, Shenyang Liaoning th th rd Received: May 19 , 2017; accepted: May 20 , 2017; published: May 23 , 2017 Abstract Targeting mainly to small and micro businesses (SMBs) in Shenyang, based on technology Accep- tance Model (TAM), a study is made on SMBs’ e-commerce knowledge, recognition of e-commerce value, capability of using e-commerce (difficulties they encountered), e-commerce environment (in- fluence of government and other companies in same industry to SMBs), willingness and strategy of using e-commerce etc. The study shows that most SMBs applied a certain kind of e-commerce, but their understanding towards E-commerce concept, value and motivation, their investment and ef- forts input are at very early stage, sometimes goes into very opposite extremes, mostly peers in same or similar industries play a leading influence role in their recognition and participant in E- commerce. However, government’s role is not that obvious and significance, further finding is that the lacking of understanding of E-commerce concept, talent shortage and current information structure are the main disadvantage for them to prevent E-commerce from developing faster. Based on this knowledge, this paper proposed few solving solutions and strateg