交付期约束下的网络零售配送多时隙选项定价.PDFVIP

第31 卷第4 期 系统工 程 学 报 Vol.31 No.4 2016 年8 月 JOURNAL OF SYSTEMS ENGINEERING Aug. 2016 交付期约束下的网络零售配送多时隙选项定价 陈淮莉, 卫亚运, 李景瑜 (上海海事大学物流研究中心, 上海201306) 摘要: 研究交付期约束下网络零售商配送时隙定价问题, 针对客户在线时隙选择具有随机性的特点, 引入效用函数 描述基于Logit 的时隙选择概率公式, 建立了考虑订单交付期约束并均衡配送能力的多时隙定价模型. 根据客户对 价格和交付期的敏感性进行客户等级分类, 在客户订单随机到达的情况下, 通过选择概率公式定量分析客户的时 隙选择行为, 引入0-1 决策变量为其提供时隙选项及价格; 进一步采用动态规划方法研究了机会成本对时隙价格的 影响. 最后通过算例演示了时隙效用, 交付期以及订单到达率对时隙定价的影响, 并分析了不同客户等级的定价差 异, 验证了模型的科学性和实用性. 关键词: 网络零售; 动态定价; 选择行为; 交付期; 时隙 中图分类号: F27 文献标识码: A 文章编号:2016 doi: 10.13383/ki.jse.2016.04.009 Dynamic pricing of time slots for internet retailing under delivery time constraint Chen Huaili, Wei Yayun, Li Jingyu (Logistics Research Center, Shanghai Maritime University, Shanghai 201306, China) Abstract: Many internet retailers face the challenges to satisfy customer service levels, narrow delivery slots, and to control delivery costs as well. The paper studies the dynamic pricing of multiple time slot options for internet retailing with a model based on Logistic regression that describes customer choice behaviors and dynamic programming that takes opportunity costs into consideration. Customers are classified according to their sensitivities to price and delivery time, and 0-1 variables are introduce to decide time slot offerings to the coming online orders. The computational experiments are given to reveal the value of the model and to show the impacts of customer utilities, delivery time and order arrival rate on dynamic pricing. Key words: Intern