-北大光华项目管理2（pdf各一个）全英文版-项目管理.pptVIP

Topic 2 PROJECT MANAGER + PROJECT ORGANIZATION I. The Nature of Man model about human behavior Understanding human behavior is fundamental to understanding how organizations function, whether are profit-making firms, non-profit enterprises, or government agencies. Understanding human behavior is also the fundamental to understanding how person act ---- game. We will mainly focus on REMM. REMM Resourceful, Evaluative, Maximizing Model Postulates 1--4 Postulate 1 Every individual cares, he or she is an evaluator. 1) The individual cares about almost everything, knowledge, independent,etc 2) REMM is always willing to make tradeoffs and substitutions. 3) Individual preferences are transitive. Postulate 2 Each individual’s wants are unlimited 1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms. 2) REMM cannot be satiated. He or she always wants more of some things, material goods/intangible goods Postulate 3 Each individual is a maximizer: He or she acts so as to enjoy the highest level of value possible. Individuals are always constrained in satisfying their wants--wealth, time, physical laws of nature, limits of their own knowledge about various goods and opportunities, etc can be the constrains----opportunity set----be given and external. Postulate 4 The individual is resourceful: Individuals are creative. They are able to conceive of change in their environment, foresee the consequences thereof, and respond by creating new opportunities----the limitation is is not immutable. Human beings are not only capable of learning new opportunity, they also engage in resourceful, creative activities that expand their opportunities in various ways. REMMs at work: Think about the effects of newly imposed constrains to human behavior. REMMs’ response to a new constrains is to begin searching for substitutes for what is now constrained, a search that is not re