商务沟通基础（英文）charpter 5 Persuasive Skills 1.pptVIP

Business Communication Fundamentals Chapter Five Persuasive Skills (1) i. Persuading Oneself before Others ii. Setting Personal Objective iii. Developing the Relationship iv. Understanding Human Motivation The Art of Persuasive Communication Source: The Art of Persuasive Communication, 1997, Storey, Richard, Gower Publishing Limited, Hampshire, England; Vermont, USA ISBN0-566-07819-8 / Definition of Persuasion or Influence: Providing the right amount of information for another person with the intent to produce a change. Persuasive Communication – the Art of moving people through to