商务沟通基础（英文）charpter 10 Business Writing.pptVIP

Business Communication Fundamentals Chapter Ten Business Writing i. Fundamentals of Business Writing ii. Business Writing Process iii. Writing Letters, E-Mails, Memos and Reports Business writing principles Business writing 5C principles: Concise, Courteous, Clear, Complete and Correct Brevity is the soul of wisdom. Tediousness is the limbs and outward flourishes. 简洁是智慧的灵魂，冗长是肤浅的藻饰 ---莎士比亚 clear 清晰,避免歧义 concise 简洁就是不罗嗦。商务活动中没有时间和精力来看你的文采和含蓄，时间就是金钱，所以要尽可能的简洁。 courteous Courteous 就是polite，商务活动中常会和陌生人打交道，所谓的礼多人不怪，礼貌会带来和谐的沟通。有很多时候，换种礼貌的说法，同样的意思，却带来完全不同的效果。 Complete， Correct 为了避免纠纷，商务信函中应尽量保证