商务沟通基础（英文）charpter 3 Intercultural Communication.pptVIP

Business Communication Fundamentals Chapter Three Intercultural Communication i. Understanding Cultures and Communication ii. High Context or Low Context? iii. Developing Intercultural Business Communication Skills iv. Business Anthropogeography: Doing Business around the World Culture and Its Context Culture is a learned set of shared interpretations about beliefs, values, norms, and social practices, which affect the behaviors of a relatively large group of people. Communication expert Edward Hall developed a useful way to understand cultures by identifying their social frameworks as “high c