牛津译林版 模块四 advertising M4U1 welcome to this unit.ppt

What is the usage of advertising? Do you like it? Why or why not? The city is in your hands. Do you know other forms of advertisements? Let’s enjoy two video clips~ public service advertisement What do you want to say after watching it? Free talk 1. What’s advertising? An advertisement provides information and uses persuasive _________ and exciting ________ to encourage people to ___________ or service or ______ an idea. language images buy a product believe in 2. Where can we find these ads? On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc. TV advertising billboard advertising 广告牌；告示牌 bus advertising Newspaper advertising Types of advertisements Commercial advertisements The aim/goal/purpose: To promote a product or service. Public service advertisements (PSAs) The aim/goal/purpose: To educate people about health, safety or any other problem which affects public welfare . 社会福利 Look at the four ads in the textbook. Try to answer these questions: What images can you see on each poster? What can you read on each poster? What does each advertisement try to tell us? This poster is a commercial advertisement. It offers the airline service. It uses “I love to fly with Oxlin Airlines. Poster 1 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 pollution global warming This poster is intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us. This poster is targeting young people, especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” good ads creative attracti