社会因特网.ppt

Social Networking: Who Do You Know Who…? Presenter: I-Hsien Ting (丁一賢) 15/November/2007 Introduction (1) What is Social Network? A social network is a social structure to describe social relations (wikipedia) The history of Social Network is older than everybody who is here More than 100 years (Cooley 1909, Durkheim 1893) Focusing on small groups Information Techniques give it a new life From Sociology to Computer Science Introduction (2) From Virtual Community to Social Network From Close (Virtual Community) to Open (Social Network) Virtual Community Virtual Community is topic-oriented Community of Practices (Cop) (Hildreth, P. and C. Kimble 2004) Sharing Learning from Virtual Community Social Network You can search, add, remove any member from your social network Cross-community Sharing is the main object Blog, Online Album, YouTube, online social networking (Myspace, Facebook...etc.) Introduction (3) Topics about Social Networking Social Networking: Analyzing and Constructing Social Network (Churchill Halverson 2005) Social Network Analysis Online Social Networking Social Network Extraction and Construction Applications of Social Networking Dynamic Social Networking Social Network Analysis (1) Social Network Analysis A simple social network diagram (Scott 1991) Roles Relationships One way Two way Positive Negative Self-defined relationships Visualization Why visualization? Providing as much information as possible in a social network Human can easily and roughly analyze a social network Social Network Analysis (2) Relational Data Social Network Analysis (3) Measurement Centrality Degree Betweenness Closeness Clustering Coefficient Density Path Length Reachability Structural Hole Social Network Analysis (4) Density Measurement-An example Social Network Analysis (5) Sociologists only focus on small social networks 50~100 nodes in a social network The advent of Internet communications has greatly increased SNA’s popularity Computer Information Technologies