经典外国精彩设计培训教材——国内的设计理论主要来源于此.pptVIP

Design Thoughtful Design Thoughtful Design Design is thoughtful, and at its core, is about solving problems, whatever the problem is, from squeezing oranges to communicating effectively. Designers strive to solve the problems and communicate it in the most effective and efficient way. Every decision is intentional while reason and logic underpin the placement of every element on the slide. Design Clutter Clutter is the Failure of Design The more we add, the more diluted and less effective the design of our slides are. How much does it cost to add a slide? $0.00. If you have a lot of content, break it down into different slides. Design Visuals Images Images tell a thousand words, but are those thousand words the ones we want to share? They can also serve as both the background and foreground, making the overall visual more dynamic and unified with a clearer and more dramatic look. think “subtract,” not “add.” Design White Space WHITE SPACE is the purpose of EMPTY SPACE it lets your content BREATHE Design 1 Message a Slide 1 Message a Slide Our audiences will read the first 1-2 points but by the time we are on our third point, they would have zoned out. If all our points are important, should they not warrant their own slide? Design 3-second Rule 3-second Rule Slides are a “glance media,” more closely related to billboards than other media. Design Quote Pages Quote Pages Audiences like to get beyond the spoken word and see a simple reminder of what we are saying. They add credibility to our story and are useful springboards to the next topic. Remember to keep it short, they do not want to read an entire paragraph from a screen. Design Background Background Dark Vs. Light does not influence ambient lighting fewer opportunities for shadows objects can glow good for large venues bad for handouts brightens up the ambient illuminates the room no opportunity for dramatic lighting good for smaller venues works well for