基于扎根理论视角下的网络抢红包效应的激励机制研究-PIM.PDFVIP

30 Chinese Journal of Social Science and Management Vol.1 No.1, 2017 基于扎根理论视角下的网络抢红包效应的激励机制研究 THE EFFECT OF “GRABBING RED ENVELOPE “ON INCENTIVE MANAGEMENT: A PERSPECTIVE OF GROUNDED THEORY 1 2 宋贝 , 陈奡 Song Bei 1, Chen Ao 2 1 百色学院 教育科学学院 2 正大管理学院 中国研究生院 1 College of Education, Baise University 2 Chinese Graduate School, Panyapiwat institute of Management 摘要 该研究通过概括网络抢红包行为现象，提出抢红包效应是以较小成本获得较大激励的 现象，通过分析抢红包效应的内在激励机制，为企业激励管理提供借鉴。本研究采用扎根理论 对抢红包效应进行了阐述，编码、分析、最后焦聚了，竞争、不确定性，愿景，效价4个核心 概念，其中效价包括获益和成本。指出个体在对获益和成本的评估作用下产生不同效价，且通 过竞争、不确定性、愿景实现以小见大的激励机制作用。 关键词： 人力资源 激励 抢红包效应 激励机制 Corresponding Author: Song Bei E-mail: freedom_cha@ Chinese Journal of Social Science and Management Vol.1 No.1, 2017 31 Abstract This study summarized the behavior of grabbing red envelopes on the internet, and pointed out that the effect of grabbing red envelopes is the phenomenon of smaller cost to obtain larger incentive. Through analysis the effect of grabbing red envelopes internal incentive mechanism, we hope to motivate management to provide reference for the enterprise. We use grounded theory to code, analysis for the red envelope effect, finally we focus on four core concepts: the competition, uncertainty, vision, and valence. What’s more, the valence includes benefit and cost. This study points out that the individual in the evaluation of benefit and cost, then through the competition, uncertainty and vision to realize the view of incentive. Keywords:Human resources, Incentives, The grabbing red envelope effect, Incentive mechanism 引言 回顾有关企业人力资源的激励理论我们发现，用较少的资本去激发人力资本既是宏观 经济发展的重要因素，也是微观企业价值创造的关键环节。从管理的基本职能看,激励应是第 一位