艾力斯特导购员手册（En）doc - iRest中国.doc

专业导购人员培训手册 Training ManualProfessional Shopping Guide 目录 Table of Content 前 言 Foreword 第一篇： 我们的使命 Chapter I: Our Missions 第二篇： 认识我们的品牌 Chapter II: Our Brand 第三篇： 认识我们的产品 Chapter III: Our Products 第四篇： 认识我们的上帝 Chapter IV: Our Customers 第五篇： 认识我们的职责 Chapter V: Our Responsibilities 第六篇： 树立专业的导购人员形象 Chapter VI: Establishing an Image of Professional Guides 第七篇： 专业导购销售程序与技巧 Chapter VII: Procedures and Skills Professional Guide Sales 第八篇： 日常行为规范与事务管理 Chapter VIII: Routine Code of Behaviors and Affair Management 第九篇： 医学基本知识 Chapter IX: Basic Medical Knowledge 后记 Postscript 前 言 Foreword IREST艾力斯特导购及促销人员专用 Dedicated for IREST Shopping Guides and Promotional Personnel 本手册的编写，旨在推广规范标准的终端导购行为，建立有效稳定的终端推广平台，希望每一位在公司从事终端推广工作的同事，仔细阅读本手册，在实际工作中不断灵活运用和创新，达到事半功倍的销售效果，为公司创造更多的业绩，为自己收获更多成功！ This Manual is compiled with an aim to promote standard shopping guide behaviors at terminals as well as establish an effective and stable promotional platform at terminals. Each and every terminal promotional staff is expected to carefully read this Manual as well as apply and innovate on this Manual in practice so as to enhance sales performances and make your career a better one! 第一章：认识我们的使命 Chapter I: Our Missions 本章关键词、句：IREST艾力斯特代言人、我很重要、我们是前锋。Key words: IREST spokesman, I am very important, we are the pioneers. 我＝IREST艾力斯特的形象代言人 I = IREST spokesman 一、我是谁？ I. Who am I? 我们要时刻提醒我们自己：我们不是普通的人员，我们是IREST艾力斯特的形象代言人。是企业产品代言人，是消费者思想的沟通者、生活顾问、服务大使、健康保健的专家，是企业与消费者的桥梁！ We have to keep reminding ourselves that we are not ordinary staffs but the spokesmen of IREST. As the spokesmen, we are communicators of consumers’ minds, life counselors, service ambassadors, life and fitness experts as well as bridges between the Company and consumers! 我们的一言一行都是IREST艾力斯特的缩影。我们要体现IREST艾力斯特的“专业、友好、有责任感”的企业公民形象。 Our words and behaviors epitomize IREST. We must represent IREST’s corporate image of “professionalism, friendliness and responsibility”. 二、我有多么重要！II. How important we are! 从下表中你可以看到，你的努力和行为将影响近50