战略类型 PPT.ppt

CHAPTER 5;OUTLINE;7.Joint Venture and Combination Strategies 8.Michael Porter s Generic Strategies 9.Mergers 10.Strategic Management in Nonprofit and Government Organizations 11.Strategic Management in Small Firms ;NOTABLE QUOTES;Planning. Doing things today to make us better tomorrow. Because the future belongs to those who make the hard decisions today. EATON CORPORATION 做好规划。今天所做的事情是为了我们有更好的明天。未来属于那些在今天做出艰难决策的人们。 ——伊顿公司;If you don t invest for the long term, there is no short term. GEORGE DAVID 不进行长期投资，便不会有近期收益。 ——乔治·戴维 Innovate or evaporate. Particularly in technology-driven businesses, nothing quite recedes like success. BILL SAPORITO 或者创新，或者消亡。尤其是在技术推动型产业，再也没有比成功消失得更快的了。 ——比尔·萨波里托;1. LONG-TERN OBJECTIVES;2. INTERGRATION STRATEGIES;3. INTENSIVE STRATEGIES;4. DIVERSIFICATION STRATEGIES;5. DEFENSIVE STRATEGIES;6. JOINT VENTURE AND COMBINATION STRATEGIES;7. MICHEL PORTER S GENERIC STRATEGIES;8. MERGERS;Mergers and Acquisitions;Problems in Achieving Success;9. STRATEGIC MANAGEMENT IN NONPROFIT AND GOVERNMENT ORGANIZATIONS;10. STRATEGIC MANAGEMENT IN SMALL FIRM;11.小企业的战略管理;How to Evaluate a Diversified Company’s Strategy如何评价多样化公司的战略？;Step 4: Check whether firm’s resources fit requirements of present businesses 第4步：检查公司资源是否符合当前业务需要 Step 5: Rank performance prospects of businesses and determine priority for resource allocation 第5步：排列业务绩效前景并决定资源分配的优先次序 Step 6: Craft new strategic moves to improve overall company performance 第6步：制定新的战略方案而改进公司整体绩效;Step 1: Evaluate Industry Attractiveness第1步：评估行业吸引力;Industry Attractiveness Factors行业吸引力因素;Seasonal and cyclical factors 季节和周期因素 Social, political, regulatory, and environmental factors 社会、政治、法规和环境因素 Industry profitability 行业盈利能力 Degree of uncertainty and business risk 不确定和