Price营销英语.pptx

Price Price What is price Price strategies Pricing considerations Examples 1.What is price? Narrowly defined, price is the amount of money charged for a product or service. Broadly defined, Price is the sum of all the values that consumers exchange for the benefits of having or using the product or service. Price is one of the most important elements determining a firm’s market share and profitability. If a price is too high in the minds of consumers, sales will be lost. If a price is too low, revenues may not meet the companys goals for return on investment. Price is also one of the mos