商务英语写作：Establishing_Business_Relations.ppt

Brief Introduction There are various ways to obtain the information about your clients. Internet sources (B2B, B2C, searching engines, Yellow Pages ) Trade Fairs or Expos Chambers of Commerce, Commercial Counselor’s offices and other business organizations Recommendation from business partners Mutual visits between delegations Market survey Banks Brief Introduction A letter to establish business relation should contain the following information. i. How his name and address is known; ii. Your desire to establish business relations with him; iii. What you want to sell or buy; iv. You are looking forward to his early reply. Sample Letters Dear Manager, We get news form the Weekly of July 10th that you were importers of ample textile, cloth and leather. We are exporting first-class products of that kind. They are very popular in Europe, Africa, and South-America. And we are ready to enter the market of the United States. If you are interested in our products, we will immediately send a sample to you. We can assure you of the quality, favorable terms and credit. As to our credit, you can refer to Shanghai Camber of Commerce and the Bank of China, Shanghai Branch. Looking forward to your reply. Sincerely, Henry, Manager Sample Letters Dear Sir, Thank you for your samples which we are very satisfied with. Now we will be more pleased to enter into business activities with you and establish regular business relations if you agree to reduce the price to a workable one and to deliver in spots in time. Please send us immediately your price list and bank account. We assure you of cash transaction and of fine for delayed payment. Yours faithfully, John, Manager Useful Expressions 1. We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London. 我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。 2. By the courtesy of Mr. Black, we are given to understand the name and address of your firm. 承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。 3. We are willing to enter into busi