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McDonalds Corporation Company Executive Summary McDonalds restaurant is a large chain fast food group and it has approximately thirty thousand shops in the world, the main selling is hamburgers, French fries, Fried chicken, soda, ice product, salad, fruit. McDonalds restaurants spread all over the world six continents in over countries. In many countries McDonalds represents of a kind of American way of life. History international expansion Industry Competitor Current future profile History 1954, Ray Kroc as the Agents of the franchise of McDonald, and he deal with the problem of transfer about franchise rights. And very soon Kroc already enable the McDonald to be a very excellent company. So the people already regarded him as one of the founders of McDonald. Industry After the financial crisis, most companies are experiencing a situation of fund shortage, how to get more profit has become the problem which the fast food industry must be facing with. Of course, the advantage of efficiency and convenience will be the important Opportunity to help the fast food industry to solve the problem. Competitor Although McDonalds is the most profitable in the industry, It also faced many challenges from thier competitors, The competitors like SUBWAY, KFC and Starbucks also have the Great strength and A potential threat to McDonalds. Current future profile The mainly income of McDonalds company comes from Real estate operating revenue, from Franchisee collection to get service charge and Regular Chain surplus. McDonalds company is responsible for helping the alliance business to look for the address of the right stores, and then McDonald Company will hire them to the alliance business. Weakness Opportunity Strength Threat Expansion in low cost Expansion in low cost McDonald’s has a privilege to franchise McDonald’s uses this franchise to carry out large-scale low-cost expend. With the help of low-cost expend, McDonald’s can gain reasonable profit, and do