商务英语口译教程李鸿杰王建华主编Unit6Agency.pptVIP

Unit 6 Agency This unit includes some general conversations with relation to the agency, such as applying to be a sole agent of slippers, declining an application for sole agent , extension of sole agent ,offering to act as a selling agent, and sole agency of cosmetics and how to make some small talks with the customer . The learner can learn it according to each situation easily and then can easily handle every situation when it happens. Unit 6 Agency Teaching Aims: 1. Knowledge aim: Through the study of this unit, the studenst will learn how to talk properly and be considerate when acting as an agent.. 2. Skill aim: Students will be able to make their conversations according to the given situations. Core Skills: 1. Applying to be a sole agent 2. Declining an application for a sole agent 4. Offering to act as a selling agent Unit 6 Agency Background Knowledge In international trade, a great deal of transactions can be conducted by all kinds of agencies. When a company wants to develop foreign market, it usually resorts to representative to sell products using the company’s agent. One of the most important reasons to commit foreign agents is that they know the local situation and are familiar with the market environment that the company will manage in the future. In the course of developing foreign trade, agents and middlemen play an important role, because they know which kind of commodities can fit the district’ needs and the market can afford the price. The reward that an agent have earned is commission. An agency can be divided into the following according to how much right of principal: 1. General Agency; 2. The Exclusive Agency or Sole Agency; 3. Commission Agency. Unit 6 Agency 在国际贸易中，大量的交易可以用各种代理方式进行。当一家公司想发展国外市场时，便经常借助于代表该公司的代理商去推销产品。委托代理商的一个重要原因是他们了解当地情况，熟悉将来经营所处的市场环境。在发展对外贸易中，代理商和中间商往往起着重要的作用，因为他们知道什么商品适合该地区的需要以及该市场所能承受的价格水平。代理人赚取的报酬就是佣金。代理按照委托人授权的大小，通常分为下列几种：1）总代理；2）独家代理；3）