6特许经营外文资料延展阅读.docVIP

6 特许经营外文资料延展阅读 目录 6 特许经营外文资料延展阅读 1 6.1 CURRENT TRENDS IN FRANCHISING 2 6.2 Types of Franchise Relationships 4 6.3 WHY FRANCHISE? 6 6 特许经营外文资料延展阅读 6.1 CURRENT TRENDS IN FRANCHISING CURRENT TRENDS IN FRANCHISING Among the most important trends in franchising today are the internationalization of franchising, the emergence of women and minorities in franchising, and the increased use of technology. All of these have profound and positive effects on franchising and make it an even more dynamic method of doing business today. International Franchising Franchised businesses continue to grow in all corners of the world. On average 14 percent of a country’s franchisors establish franchises across borders. For instance, from 1985-1995, 48 percent of the units established by U.S. franchisors were international units. In 1995, more than 400 U.S. franchise systems operated internationally. In 2000, approximately 100 additional U.S. franchise systems set up globally. International franchising has been successful because consumers around the world recognize famous brands as symbols of quality, consistency, service, and value. If you are considering the purchase of a franchise, you may want to not limit the scope of your search to franchisors in your home country. Increasingly, franchisors are seeking franchisees internationally, and a foreign-based franchisor may provide you with the franchised opportunity which you are seeking. In many cases, foreign-based franchisors offer individual franchises to operate a single unit. They also often offer development rights to operate multiple units and master franchise rights. The latter is, essentially, an opportunity to be the franchisor for the foreign-based concept in your country or a portion of your country. Of course, international franchising presents different challenges than domestic franchising. For example, if goods will come from overseas, you may need to be aware of various duties, tariffs, and transportation requireme