Industry Report Global Spirits.pdf英文资料.pdfVIP

MarketLine Industry Profile Global Spirits February 2013 Reference Code: 0199-0801 Publication Date: February 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Global - Spirits 0199 - 0801 - 2011 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AN D IS NOT TO BE PHOTOCOPIED Page | 1 EXECUTIVE SUMMARY Market value The global spirits market grew by 4.4% in 2011 to reach a value of $306.1 billion. Market value forecast In 2016, the global spirits market is forecast to have a value of $382.2 billion, an increase of 24.9% si nce 2011. Market volume The global spirits market grew by 2.1% in 2011 to reach a volume of 18.5 billion liters. Market volume forecast In 2016, the global spirits market is forecast to have a volume of 20.6 billion liters, an increase of 11.2% since 2011. Category segmentation Whisk(e)y is the largest segment of the global spirits market, accounting for 25.2% of the markets total value. Geography segmentation Europe accounts for 50% of the global spirits market value. Market share Diageo plc is the leading player in the global spirits market, generating a 10.8% share of the markets value. Market rivalry The global spirits market rivalry is fairly fragmented, with the top three players hold 30.3% of the total market volume. Global - Spirits 0199 - 0801 - 2011 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AN D IS NOT TO BE PHOTOCOPIED Page | 2 TABLE OF CONTENTS Executive Summary2 Market value 2 Market value forecast2 Market volume2 Market volume forecast 2 Category segmentation2