西部牧业：改良肉牛犊高效繁殖基地建设项目可行性研究报告.pdfVIP

新疆西部牧业股份有限公司 改良肉牛犊高效繁殖基地建设项目 可行性研究报告 新疆新咨工程咨询有限公司 二〇一三年九月 目 录 第一章 总 论····················································································1 1.1 项目单位基本情况····································································1 1.2 项目基本情况············································································5 1.3 可行性研究报告编制依据······················································10 1.4 综合评价··················································································11 第二章 项目建设的背景及必要性················································13 2.1 项目建设的背景······································································13 2.2 项目建设必要性······································································15 第三章 项目区概况········································································18 3.1 项目区自然地理概况···························································18 3.3 项目区社会经济状况······························································19 第四章 项目选址与建设条件························································20 4.1 建设地点选择··········································································20 4.2 项目建设的有利条件······························································20 第五章 市场分析与销售方案························································23 5.1 市场分析··················································································23 5.2 营销策略、方案、模式··························································29 5.3 市场风险分析··········································································30 第六章 建设方案············································································32 6.1 产品方案和建设规模······························································32 6.2 建设规划和布局······································································33 6.3 原有牛场的建设标准和产品标准··········································35 6.4 技术（工艺）方案·············