武汉大学《用户体验设计》姜婷婷-Chapter 2.5 How people read.pdfVIP

Chapter 2.5 How people read? User Experience Design Tingting Jiang, Ph.D. {tij@whu.edu.cn} Reading is natural? Reading is unnatural Reading is an artificial skill that we learn by systematic instruction and practice. How it feels to be illiterate The process of reading featured-driven vs. context-driven Feature-driven process Sequences of words are parsed into phrases, sentences, and paragraphs that have meaning. Context-driven process From whole sentences or the gist of a paragraph down to the words and characters. How people behave is greatly influnced by the the environment I believe I can fly, I believe I can touch the sky Feature-driven + context driven Feature-driven or context-driven? Poor design disrupts reading Uncommon or unfamiliar vocabulary g n i d a e r s t p u r s i d n g i s e d r o o P Difficult typefaces g n i d a e r s t p u r s i d n g i s e d r o o P Tiny fonts g n i d a e r s t p u r s i d n g i s e d r o o P Text on bad background g n i d a e r s t p u r s i d n g i s e d r o o P Centered text g n i d a e r s t p u r s i d n g i s e d r o o P Combining flaws that disrupt reading g n i d a e r s t p u r s i d n g i s e d r o o P Interesting findings about text design n If text is hard to read, the material is easier to learn g i s e d t x e t t The smoshers The smoshers The temaphuts