高级商务英语听说（第二版）Unit 13 Effective Communication－Language and Culture.pptVIP

Effective Communication—Language and Culture有效沟通—语言文化 Unit 13 ? Learning objectives Students will be able to illustrate the close relationship between language and culture. Students will learn how to increase cultural awareness in language learning and intercultural communication. Answers to the comprehension questions 1. What is the relationship between language, cognition and cultural setting? Much of the recent work has revealed that language is related to cognition, and cognition in turn is related to the cultural setting. 2. What three words are given as examples of close relationship between language and environment in the article? Camel, bamboo and snow. Answers to the comprehension questions 3. Why does the author say language is a mirror of culture? Give examples. Language is a mirror of culture because language not only reflects the environment in which we live, but also reflects cultural values, reflecting human relationships and the way the society operates. For example Chinese kinship terms reflect the importance of our family system. 4. What is the main idea of the Sapir-Whorf hypothesis? Why is it important? The main idea of the Sapir-Whorf hypothesis is that language not only serves as a mechanism for communication, but as a guide to social reality. It has become one of the most important theoretical formulations concerning language. Part A Business News First listening: listen for the gist What is the main idea of the news report? The news report tells how the concept of Culture Year was created and how the Chinese Culture Year will provide a comprehensive picture of Chinese society and its people. What is the main idea of the two stories? The two stories are about the miscommunication caused by unawareness of implied meanings of words in different cultures. The first is about the word “corn” and the second is the phrase “to table an item”, both having different implied meanings between British English and Am