高级商务英语听说（第二版）Unit 4 Consumer Behavior.pptVIP

Consumer Behavior  消费者行为 Unit 4 ? Learning objectives  In this unit students will learn vocabulary and basic concepts related to marketing and consumer behavior. Students will be able to talk about different consumer behavior and marketing practices. ? Background reading Notes: 1. to dispose of 处理，卖掉 We could dispose of large quantities if you would give us an agency. 2. cue 提示，暗示 to take ones cue from 从。。。得到暗示 to follow sbs cue 按某人指点行事 3. to shape 使形成 to shape public opinion 影响或左右舆论 to shape an answer 做出答案 to shape ones plan to specific condition 使计划适合具体情况 4. discipline 学科，科目 scientists of many disciplines 许多学科的科学家 5. anthropology 人类学 6. notion 看法，见解 have a vague notion about sth. 对某事有模糊概念 I have no notion of what he means. 我不懂他是什么意思。 7. rational 理性的，合理的 rational readjustment 合理调整 a perfectly rational explanation 完全合乎情理的解释 Answers to the comprehension questions Consumer behavior refers to behaviors that consumers display in purchasing, using, and disposing of products and services that they expect will satisfy their needs. Because the marketers can make better strategic marketing decisions if they understand their consumers’ behavior. Yes, it is a relatively new field of study. Because it does not have history or body of its own. It borrowed from other scientific disciplines such as psychology, sociology, social psychology, anthropology, and economics. Part AFirst listening: listen for the gist What is the main idea of the first news report? Horizon Research Group made a survey, which reveals how SARS has changed people’s life style and attitude. What is the main idea of the second news report? It discusses whether McDonald should be liable for the obesity of some people who have had a steady diet of McDonald’s food. Second listening: listen for specific information In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplement