麦肯锡－案例库麦肯锡－PHA981023-sectorplan.pptVIP

Building Our Pharmaceutical Practice in PRC PRC Clientele Development SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview PRC PHARMACEUTICAL PRACTICE ASPIRATION 1999 action plan SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview GCO PHARMACEUTICAL CLIENTS Chemical drug TARGET CLIENTELE RANKED BY SALES CLIENTELE DEVELOPMENT / RELATIONSHIP CONTINUENCY IN PROGRESS TARGET PHARMACEUTICAL CLIENTELES - CHEMICAL DRUGS (1) TARGET PHARMACEUTICAL CLIENTELES - CHEMICAL DRUGS (2) TARGET PHARMACEUTICAL CLIENTELES - CHEMICAL DRUGS (3) TARGET PHARMACEUTICAL CLIENTELES - TCM (1) TARGET PHARMACEUTICAL CLIENTELES - TCM (2) TARGET PHARMACEUTICAL CLIENTELES - TCM (3) CLIENTELE CEO PROFILE - CHEMICAL DRUGS CLIENTELE CEO PROFILE - TCM EACH CLIENTELE SEGMENT IS FAIRLY DISTINCTIVE ASSESSMENT OF PHARMACEUTICAL CLIENTELE SEGMENTS SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview EXTERNAL REPUTATION BUILDING Major associations MAJOR INDUSTRY ASSOCIATIONS Group KEY GOVERNMENT OFFICIALS LEADING MEDIA Title ASSESSMENT OF EXTERNAL REPUTATION BUILDUP TARGETS PRIOR McKINSEY CHINA PHARMACEUTICAL EXTERNAL REPUTATION BUILDING Date EXTERNAL REPUTATION BUILDING PLAN SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview KNOWLEDGE BUILDING PROGRAM PD efforts Factpack efforts Authors/leadership SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview PEOPLE NEXT STEP FOR CLIENTELE DEVELOPMENT SUMMARY Aspiration Target clientele External reputation building Knowledge building People Appendix - Industry and players overview CHINA PHARMACE