新发廊外卖.pptVIP

作为展价布置的补充 Placements in addition to the shelf: 地面展示单元Floor display units 特价/新品牌/新产品 special offers/new brands/new products 特价篮 Dump bins 提出动人的价格attractively priced offers 操作椅的展示单元Styling station display units 香波/护发产品 shampoos/care products 服务区的展示单元Service area display units 特殊的护发/定型产品 special care/styling products 接待区的展示单元 Reception area display units 礼物套装/旅行套装等等 gift sets/travel sets etc. 目的：刺激计划之外的购买 Objective: to give impulses for unplanned purchases ? 4. 次要布置 Secondary placement ? ?4.1 Sales success merchandising/secondary placement? 商品必须在视觉上占主导地位/但不是展架 Merchandise must dominate visually/not the display unit n 展台的80%部分必须都是产品 80 % of the display unit should be products 不断地变换次要位置的展示 Continuously exchange secondary placements n 在有趣的展示布置同时还要积极的去推动 Impulses can only be provided if the display remains interesting 每个次要的位置都要有一个固定的主题 Concrete offers per secondary placement n 不清楚的主题会将消费者搞糊涂 Unclear offers confuse the consumer 次要布置的视觉效果必须和美发厅的形象吻合 Visual effect of secondary placement must match salon image 永远要有标题卡片！ Always with header card! ?4.1 Sales success merchandising/secondary placement? ? 重要 Important! ? 满足消费者得到“便宜货”的心愿 fulfill the customer‘s desire for a “bargain” 需要总是在店中活跃的销售区域被放置 should always be set up in an active sales area of the store 例如美发厅的前面/大厅/收银台的旁边。 e.g. in front of the salon, in the foyer, next to the cashier 大量=提高对商品的兴趣 in large quantities = heightened appeal of the merchandise 在成功的过程中不断地检查 to be checked continuously in terms of success 能够在接下来的行动中更有效地发展 to be able to develop even more effective follow-up measures 能够在展示窗口中，得到宣传单页、广告、海报should be supported through flyers, ads and posters in the display window 最多使用6个星期，在流动频繁的地方更换周期更短。should be used for a maximum of 6 weeks. In strongly frequented areas for even shorter periods 次要展示区域的数量不能过多 Number of secondary placements should not be overdone. ?4.1 Sales success merchandising/secondary placement? ? 次要布置 Secondary placement ?