市场营销专业毕业论文浅谈微信在企业营销中作用.doc

齐齐哈尔大学 题 目：浅谈微信在企业营销中的作用 学生姓名：潘永超 学 号：2011064135 系 （院）：经济管理学院 班 级：服表111 指导教师姓名及职称：陈红梅 浅谈微信在企业营销中的作用 摘要：本文主要研究以微信为载体的营销方式对企业有何作用，通过观察，研究分析等方法得出微信在企业的营销中有何作用以及相对于传统营销，微信营销有何优势，由于微信面世时间还不长，现在还处于初级阶段，目前越来越多的手机用户开始使用微信，所以微信营销的发展空间非常大。在不久的将来中，微信在企业营销中的地位会越来越重。 关键词：微信营销 市场营销 营销作用 企业微信 英译 On the WeChats role in business marketing Abstract : This paper studies to WeChat as the carrier of the marketing way what is the affection of the enterprise. Through observation, analysis of the WeChat in a marketing role, we can know that WeChat marketing have what advantages, compared with the traditional marketing .Because WeChat available time is not long, and now is still at the primary stage, more and more the mobile phone user begins to use WeChat, so WeChat marketing development space is very large. In the near future ,WeChat will have more and more important role in the enterprise marketing. key word: WeChat marketing marketing management marketing function Enterprise WeChat 目 录 一、引言···························································1 二、微信营销的特点及优势分析·······································1（一）微信营销特点·················································1 1、点对点精准营销·················································1 2、形式灵活多样···················································1 3、强关系的机遇···················································2 （二）微信营销的优势···············································2 1、高到达率·······················································2 2、高曝光率·······················································2 3、高接收率·······················································2 4、高精准度·······················································3 5、高便利性·······················································3 三、企业微信营销的作用·············································3 （一）使老客户的维护更轻松·········································3 （二）使广告费用更少···············································3 （三）使客户服务成本大大降低·······································4 （四）使转介绍率更高···