商务英语精品课件（刘建金）03Unit1a II.pptVIP

Poland officially the Republic of Poland ,a country in Central Europe, Polska Poles 波兰人 Famous people F.F.Chopin (1810─1849 ) :Polish composer and pianist of the romantic school, regarded by some as the greatest of all composers of music for the piano. Maria Sk?odowska-Curie (1867 –1934) was a Polish-French physicist and chemist. She was a pioneer in the field of radioactivity, the first twice-honored Nobel laureate (and still today the only laureate in two different sciences), and the first female professor at the Sorbonne. Individualism holds that the individual is the primary unit of reality and the ultimate standard of value. This view does not deny that societies exist or that people benefit from living in them, but it sees society as a collection of individuals, not something over and above them. Individualists believe that every person is an end in him and that no one should be sacrificed for the sake of another. Individualism points out that achievement goes beyond what has already been done; it is something new that is created by the individual. In American enterprises, these features are obviously proved not only by the manager, also the staff. Collectivism holds that the group--the nation, the community, and the race is the primary unit of reality and the ultimate standard of value. This view does not deny the reality of the individual. It believes that the needs and goals of the individual are subordinate to those of the larger group and should be sacrificed when the collective good requires so. The achievement is a product of society. In China, the group interests have been highly emphasized thousands of years ago, and this value has been passed down to this generation. Doris YANG-080908 Reading-No Longer Poles Apart Scan the article and summarize what Cussons’ problem was? what Cussons did to develop teamwork? what benefits this brought? * Cussons brought in three expatriate managers to work with the local sales staff in project teams. It also