商务英语精品课件（刘建金）04Unit 1b.pptVIP

Unit 1 B COMMUNICATION * Doris YANG Being a good communicator can do wonders for your business. Part I Keep in Touch * Doris YANG Discussion What types of communication do you use to contact other people? How often do you use those types of communication? Use frequency adverbs. * Doris YANG Frequency adverbs Hardly ever Always Sometimes Usually Frequently Seldom Often Never Occasionally Rarely Always Usually Frequently Often Sometimes Occasionally Rarely Seldom Hardly ever Never * Doris YANG Advantages V.S. Disadvantages Letters/memos/reports Manuals Fax E-mail Intranet Meetings Phone calls Video-conferencing qq Fetion msn Which one is the most formal expensive time-consuming prompt easy to use … * Doris YANG Too English? 1. Read the article quickly (ignore difficult words and expressions) and find out who are the target readers. Native English speakers. 2. What does the author want to convey to target readers? They should learn how to use English effectively to non-native speakers. * Doris YANG Cont’d SCAN the article again and find out answers to the questions on page 11. English: dominant language of international communication; Simplify their message, use shorter chunks, one idea per sentence, speak more slowly and not raise their voice; As English is spoken in their working environment, they don’t have to understand other languages themselves; Through language and cultural SEMINARS. * Doris YANG KEY WORDS Dominance Official Bilingual Overestimateunderstate Over-complicate Chunk Approach to Idiomatic Culture-specific Interpret * Doris YANG Part II Leaving Voice Mails * Doris YANG Discussion Under what circumstances do you need to leave voice mails? When you leave a message, what should you pay attention to? 1st: be very clear 2nd: establish context 3rd: make requests simple and polite 4th: give clear contact information * Doris YANG Barriers to Effective Communication Unclear language Cultur