zz银行小微企业金融服务改进方案word论文.docxVIP

AbstractAs themostfundamentaland activefactor in thenational economicsociety,thes mall and microbusinessis peculiarsignificancetoboost the economicdevelopment, i ncreasesocial employment,speed up theinnovation ofscience and technologyaswel l as maintain social stability,beingvaluedbytheParty,governmentand allsectors ofs ociety.At thesametime,itis thesocial responsibilityofcommercial bank tostrengthen thefinancingsupport tothesmall and microbusiness,and its indispensable economi c growth point.Lotsofbanks begin to aim at thefinancingservicemarketofthesmall andmicrobusiness and theseizingofthesmalland microbusiness marketis starting now.Fromthelongscale,openingupand developingthesmall and micro business fin ancingservicemarketis thestrategictarget forthecommercialbanks,especiallythes mall scalelocal commercialbanks.Inrecentyears,bankshavebeguntostrivefortheservicemarketforthesmall andmicrobusiness,whichinthelongrunhasbecomethestrategictargetofthelocal commercial banks to obtain a long-term stable development.SituatedintheprovincialcapitalcityZZ,andasalocalcommercialbank,the BankofZZshouldgrabtheopportunitytoexploreanddevelopafinancialservice modeandchannelthatsuitsthesmallandmicrobusinessbesttoimprovethequality ofserviceandtocreateourownbrand.Whatsmore,weshouldalsoupdateour servicesinaccordantwiththechangeindemandsoastogaintherecognitionfrom the small and micro business and establish our own brand image.Proceedingwiththeanalysisontheeconomicenvironmentandfinancial environmentforthedevelopmentofthesmallandmicrobusiness,andwiththe conditionofthefinancialserviceforthesmallandmicrobusinessinChinaand Henanprovince,thisarticlesummarizeandanalysethefinancialserviceforthesmall andmicrobusinessintheBankofZZ,whichsuggeststhatweshouldimprovethe serviceintheaspectsofproduct,marketing,institution,mechanism,brandpublicity, personnelandadministration,tobuildabracingsystemforthebrandbuildingofIIfinancingexpertofthesmallbusiness,sothatthesmallandmicrobusinesscan benefitfromtheexpertse