鄂尔多斯市城市营销对策word论文.docxVIP

目录第一章前言.......................................................................................................................11.1选题背景和意义.....................................................................................................11.1.1选题背景.......................................................................................................11.1.2 研究意义........................................................................................................11.2 国内外研究现状......................................................................................................21.2.1 国外研究现状................................................................................................21.2.2 国内研究现状................................................................................................5第二章城市营销的理论分析.............................................................................................72.1 城市营销..................................................................................................................72.1.1 概念解读........................................................................................................72.1.2 城市营销的特点............................................................................................92.1.3 城市营销的关键............................................................................................92.2 城市营销的主体与目标市场................................................................................102.2.1 城市营销的主体..........................................................................................102.2.2 城市营销的目标市场..................................................................................122.3 城市营销的发展阶段............................................................................................13第三章我国城市营销成功模式分析...............................................................................153.1 青岛........................................................................................................................153.2 杭州......