韩国国家旅游形象的传播策略分析word论文.docxVIP

AbstractNowadays, with the rapid development of the tourism industry, the international tourism is becoming more and more popular. More and more countries are increasingly concentrating on the National Tourist Destination Image. Many countries are actively striving to create and disseminate the excellent image of the country. Most countries have regarded promoting the National Tourism Destination Image as the key to enhance the national tourism industry. Through the scientific and effective promotional communication strategies, they try to attract more foreign tourists, increase their perception of the tourism image and initiate their travel behavior.Korea achieved great results in shaping and disseminating the Korean tourist destination image, by combing the characteristics of the tourism resources and the industrial development. The integration of the cultural elements highlights the unique value of the Korean tourism, and effectively promotes the development of tourism and other related industries. In accordance with the knowledge of the Communication and the Tourism, firstly, this article sums up the researches from different countries and learn the conception of the tourism image and national tourism image. Secondly, this paper analyzes the process of building the Korean National Tourism Destination Image. Afterwards, using many vivid cases, this article summarizes the various communication strategies in Korea National Tourism Destination Image, such as Hallyu cultural brand strategy, the introduction of major events strategy, nationalization leads globalization and so on.However, there are also some flaws and shortcomings in the dissemination process of Korea. After the comprehensive analysis about the experience and inadequate, combined with the characteristics and the practical development status of Chinese tourism, this article tries to put up with some useful suggestions for Chinese national tourism destination image dissemination, such as paying more atte