19u[英语学习]英文版市场策划.docVIP

Contents 1、 Industry Analysis………………………1 Brand Profile……………………………4 3、4P Analysis…………………………………5 Product Price Place Promotion SWOT Analysis……………………………8 Strengths Weaknesses Opportunities Threats Marketing Strategy……………………12 Select Sales Area Sales promotions 1、 Industry Analysis Cosmetics in Chinas national economy are one of the fastest growing industries .It has experienced great changes from without to have and from small to large. In 1987 ，only 1.8 billion output value and about one hundred enterprises. Developed to the two thousand years, the industrys sales revenue reached 13.8 billion, has more than 3,000 enterprises. From 1987 to 2000, the cosmetics industry average annual growth rate of output of around 18%. As can be seen from the above chart that consumer concerned about the publics attention ahead of other cosmetic grade cosmetics, reaching 46.56%, indicating that Internet users are more concerned about the beauty of the cheap, good quality cosmetics. High-end cosmetics to 25.62% of the attention, ranked second, regardless of whether it will buy high-end cosmetics, is still the focus of attention of users. Direct sales of cosmetics and cosmetic activity in third and fourth, attention, were 16.45% and 10.47%. From the above chart we can see that 2009 users attention to the skin care products is much higher than other categories, the overall concern about the accounting for 68.88%, cosmetics, second, to 19.55%. Total skin care and makeup are two types of attention up to nearly 9 percent. Mask is a skin care products that deposited on the face. After 20-30 minutes after spreading, it will form a tight film on the face, so called mask However, some do not form a film after drying mask; can not block to set off, the only water to wash it off, rather, they should be called a surface covered Paint mask, but the habit, because the operation and effectiveness of a face pack Is the same, also called a mask. The principle of the mask is use a layer with different fu